PepsiCo and Ultra Creative Enter their Tasty Entries to the Graphis Packaging 10 Competition

PepsiCo Design & Innovation created unique soda cans to celebrate the premiere of Black Panther. The entry, “Brisk X Marvel Studios: Wakanda Forever Special Edition Package,” uses new technologies including 3D printing. They have created an exceptionally innovative concept that is also aesthetically pleasing. The can’s texture mimics the Black Panther suit, and there is also a 3D printed attachment on the can inspired by the  Black Panther mask. The designs completely encapsulate the iconic imagery of the film. The creativity that PepsiCo demonstrated in configuring the technology is remarkable and builds excitement for future advancements in packaging design.

This eye-catching new product design above for ‘Farm to Spoon’ was designed by Sutasinee Seitz of Ultra Creative. The brand wanted to convey transparency above all else – to show the product as a wholesome alternative to the processed dairy industry. To emphasize the healthy ingredients used, there are quirky illustrations of vegetables, including sweet potato and cauliflower, dotted around the packaging. An image of the ice cream itself is placed front and center of the product, prominently displaying the delicious food within. Each flavor has its own distinct color, but still maintains a cohesive brand.

Make sure to submit your designs to the Packaging 10 competition today!

Author: Graphis

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