Grant Gunderson of Dunn&Co previously submitted his above “Skagway Spirits” work to the Packaging 10 competition. He has also submitted it to the Design Annual 2021. The original theme of the Klondike Gold Rush needed to be reinvented and enhanced in order to become eye-catching and striking to consumers. Skagway Spirits wanted a package design that evoked not only the image of Alaska, but the energy that the miners had. Although many of them did not achieve a positive result from the gold rush, it was their pioneer spirit that the rebranding approach wanted to center in on.
