New Branding Entry from Matchstic (US) and a Clever Bottle Design from Wallace Church & Co. (US)

For the Design Annual 2021, designer Todd Durkee of design firm Matchstic enters the above branding campaign titled “Cognia.” In their 7-part series, they aimed to create a name and identity for the merger of AdvancED, an accreditation nonprofit, and Measured Progress, a student assessment provider. They came up with the name Cognia, which comes from the Latin word for knowledge. They make creative use of the letter “C” resembling a rotating dial. This signature symbol is included in the logo of the company and on notebooks, water bottles, and more. The branding allows the design to feel professional and forward-thinking. Matchstic is a multiple Gold & Silver winner from our Branding and Design Annuals.

Designer Stan Church and illustrator Rich Rickaby of Wallace Church & Co. have submitted their work, “Ones In a Blue Moon,” (above). Wallace Church & Co. enjoys bringing familiar phrases to life, and in this case, they do this with the phrase: ‘once in a blue moon.’ Rickaby’s illustrations successfully bring the words to life with an image of a sleepy, blue moon full of various number ones. The dark bottle allows the bright blue and yellow of the illustration to stand out, crafting a unique and fun image. The title, accompanied by the design, emphasizes that this wine bottle is for those special and rare occasions.

Submit your special and rare designs to the Design Annual 2021!

Author: Graphis

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