Branding is a big factor when it comes to selling goods or services; it has to tie together everything the brand is about together with an attractive appearance. This week, two winning entries from our 2023 Design Awards highlight some distinct styles of branding for different products and services, and how a good brand design is important for both showing off a product and reaching its ideal audience.
If there’s one design firm that should be familiar to Graphis design competition fans, it should be the ever-fun and vibrant Stranger & Stranger. This platinum-winning packaging design for the Belgium distillery “Dada Chapel” (above) shows off the wonderfully weird spirit behind their… well, spirits. With a tagline like “In Odd We Trust,” the branding had to stay true to those core ideals, and Stranger & Stranger succeeded in its eccentric designs. Pastel-colored labels and surrealist yet traditionally stylized illustrations of the alcohol’s core ingredient perfectly capture the brand’s whimsical vibe, while the sleek, clear glass bottles unify the brand under a common notion of dreamlike elegance.
