Hospitality Meets Aviation: Latest Entries in Our New Talent 2022 Competition

Whether digital or print, graphic design is capable of bringing forth different worlds to your attention. In today’s New Talent 2022 entries, two students show us how a medium can make a message, whether it’s a poster or an app.  

In “Node” (above), student Tong Li at the ArtCenter College of Design develops a multimedia branding series for a hospitality company. Assigned by professor Annie Huang, Li was tasked with coming up with a “visual brand system applied to print, digital media, collateral, spatial, and promotional design.” Their approach relied on the “core idea of a node – the intersection between travelers and hosts, architecture and travel.” The end result is a modern amalgamation of minimalism, a vertical line series, and a muted color palette of blues, reds, and oranges – a visual identity that almost alludes to design aesthetics spearheaded by the late Virgil Abloh. Tong Li’s work in “Node” encompasses all the infatuations of the modern designer, and every formal element of it conceptualizes simplified street-style as visual design. 

On the other hand, student Miles Keith Vasquez at the University of North Florida takes us into the world of aviation by designing “Avian: Aircraft Identification App” (above). Under the guidance of professor Blake Coglianese, Vasquez was able to develop an interactive design for an app “for aircraft lovers.” He explains that the app was made “to help identify or learn more about the planes [that users] may come across.” Composed of five pages, the app allows users to pinpoint the different mechanical parts of an aircraft through its distinctive identification feature. Each page is designed to be user-friendly, and neatly lays out extensive information through a compartmentalized layout flexibly balancing both image and text. The final product is a well-thought out app that heavily relies on visuals and infographics to introduce consumers into the world of aviation that they may not have known prior to use. The app was a huge success amongst graphic and UX designers alike, and is surely something to download. 

Our New Talent deadline is tomorrow at midnight, so visit to learn how to submit your own entries while you still can! 

Author: Graphis