Graphis Master Gerard Huerta is an American designer, illustrator, and typographer, who began his career at CBS Records in New York creating artwork and logos. After striking out on his own, he created some of his most well-known designs, such as the iconic AC/DC, HBO, and SWISS ARMY logos. When you’re snacking on some of the most well known Nabisco crackers and cookies, their familiar red logo was created by Huerta.
The album cover “Philadelphia Classics” (above) shows his versatility in different art styles with this Art Deco piece. Both the front and back designs present many artists. It was inspired by geometric design, with many rich and dark colors that complement each other. His experience and craft have earned him multiple Gold awards in our Logo competitions.
His book cover “The Hand Made Cigar,” shows his uniformness as a designer. Most might say this piece is “busy” and commits a typography taboo of combining many fonts, but Huerta makes it work. The Humanist fonts communicate the human touch within the fonts. In addition to representing a handcrafted piece, it also caters to the Victorian inspiration of handcrafted quill writing. This design among many others was featured in Graphis Journal #357.
He has worked with many established brands and people such as Bob Dylan, Pepsi, and Calvin Klein. His work is part of the permanent collection in the Museum of Modern Art and his designs, and countless logos are memorable and familiar even to those who don’t know his name.