If you’re looking for a designer who finds nothing but happiness in what they do, look no further than Hajime Tsushima. Featured in Graphis Journal #370, this Japanese graphic designer founded his own design firm, Tsushima Design, in 1995. Not only that, but he also teaches graphic design as an associate professor at Osaka University of Arts. Over his career, he has won many design awards such as the A’Design Award, the HKDA International Design Award, and the Indigo Design Award, and has served on the jury for the China International Poster Biennale and the Poster Stellars Intercontinental Poster Competition.
Above all else, Tsushima believes that the power of his design is the most important thing to make customers and various people happy. To accomplish this, he does his best work in every project he takes on, as well as focusing on what his clients want. No matter the work, each piece is both delicate and intricate thanks to his attention to detail, like in his work “Studio Zen Wallcoverings” for the client of the same name (above, right). About the assignment, Tsushima said, “It is the PR poster of the showroom of the wallcoverings opening in New York.” About his approach, he added, “I had the visual which let you image Japan right out to appeal to you for a product made in Japan. The woman wears a white silk dress. This kimono is a kimono to wear at a wedding ceremony now in Japan. Innocence was handled as a holy color from the old days. A red sun umbrella and the setting are the wallcoverings, which is their product behind the woman in a white silk dress.” Not only was the client was very pleased with the visual, but Tsushima earned a Gold award from Graphis’s 2016 Photography Annual competition.
