An exciting new entry and two beloved Gold-winning designs from Eastern Asia put people first.
Design always keeps the viewer in mind. But sometimes, they also represent a community or an important individual, as did the Gold winner, “Chu’s Orange” (ABOVE) from China. Here, design firm Shenzhen Tigerpan Packaging Design Co. was tasked with honoring the orange company’s corporate founder, Mr. Chu Shijian. According to the firm, “Shijian established Hongta Group in the 70’s and was sent to jail before retirement. After being released at age 74, he continued to be a pioneer, and at 88, his sales exceeded hundreds of millions and he became the ‘Orange King of China.'” Their approach was to create a sturdy structure that was esthetically pleasing and manufactured at a low production cost. The logo features Shijian’s likeness.