Let’s take a drive down memory lane to remember some of our Platinum winners from almost a decade ago.
In 2007, we featured an untitledseries (ABOVE) conceptualizing Jeep vehicles as new insect species to be framed and studied. The visuals also display objects typically found on excursions with a Jeep, like surfboards and camping gear. In this way, the campaign spoke volumes to the company’s target audience. Art directors John O’Hea and Paul Szary, photographer Madison Ford, and creative directors Robin Chrumka, Bill Morden, and Mike Stocker spearheaded this Platinum-winning design. The campaign draws the eye in for further inspection while solidifying the many features of the four-door Jeep.
Art Director Robert Louey and designers Javier Leguizamo, Christy Thrasher, Vera Kwok won Platinum in 2009 for Lithographix (ABOVE). They too paid close attention to detail when it came to the machines that transport us. In a series of three images featuring a bold yellow Chevrolet, a stylish Vespa, and the bumper of a Cooper 3, the team decided to zoom in on details like a circular door handle and the iconic metal Vespa logo. The original design of each vehicle was enhanced by great conceptualization and layout from these Graphis winners.
For each series, the teams masterfully designed with attention to detail and care for the products being promoted. Both opted to show parts of the vehicle while leaving the rest to the imagination. The visuals created about a decade ago are certainly still relevant today and fuel inspiration for our upcoming competition.
Submissions for Graphis’ Design Annual 2020 Competition run until March 13, 2019. Winners will have the opportunity to see their work published on our website, blog, newsletter, and social media platforms!