Fizzing with innovation and bubbling with sustainability, PepsiCo Design & Innovation‘s recent “Pepsi Label-free Multipack” product clinched a Platinum award in Design 2024. This sparkling initiative pops with PepsiCo’s commitment to its pep+ transformation, blending iconic design with eco-friendly foresight. Unveiled in celebration of Earth Day, this groundbreaking packaging waves goodbye to traditional labels and ink, making recycling a breeze and slashing environmental impact. Get ready for the secrets behind the creative reshaping the beverage packaging world.
By: Pepsi Co. Design & Innovation
As part of PepsiCo’s pep+ (PepsiCo Positive) transformation, PepsiCo is committed to having a positive impact on the planet and people. Creating innovative and sustainable packaging solutions plays a huge role in achieving that. In 2022, to celebrate Earth Day, Pepsi launched an innovation in sustainable packaging: the brand’s first label-free PET bottle, available for purchase in multipack format in China.
With this bold product created with PepsiCo Design + Innovation, Pepsi removed the plastic label of a traditional PET bottle and the ink printing at the bottle cap, reducing the carbon footprint throughout the entire product life cycle. Pepsi Label-free Multipack reduced packaging materials, manufacturing energy, and recycling energy needed. Instead, the Pepsi logo and labeling are printed directly on the bottle, making it an intrinsic part of the PET design. Since the body of the bottle is a single material, there is no need for separation during the recycling process, meaning more bottles are recycled.
The label-free bottles are packaged in a multipack format, with the bold Pepsi blue outer wrap made using 24% recycled plastic. Pepsi also included an innovative icon on the outer wrap reading “widely recycled” to help inform consumers. The icon includes an encouraging thumbs-up gesture that recognizes the two-way interaction of shared positive recycling behavior and sustainable practices made by both Pepsi and the consumer.
Since the launch of Pepsi Label-free in Spring 2022, it has received a positive response from Pepsi drinkers, the beverage industry, and sales channels.
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complimentary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to “Be the Global Leader in Beverages and Convenient Foods” by winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for the planet and people.
