Inside MOCEAN’s Winning Designs for Netflix and Amazon Studios


In a collaborative effort between Netflix and visionary filmmaker Guillermo del Toro, the “Cabinet of Curiosities” project emerges as a visual and narrative masterpiece, marking the debut season of this thrilling venture into the horror genre. Born from a shared desire to push the boundaries of storytelling, this season one launch campaign showcases the imaginative creativity of Nathaniel Wheeler at its core.

The purpose of the teaser poster is clear: to generate buzz and intrigue, captivating audiences and drawing them into the world of wonder and mystery that awaits. The art carefully crafted to capture the intricate details of the cabinet pieces, sets the stage for the chilling journey.

Shot in a special shoot, the objects featured in the teaser art are brought to life in a stylized symmetric poster, reflecting Nathaniel’s artistic vision and attention to detail. This teaser serves as the gateway to the campaign, which unfolds with eight distinct episodic posters, each representing a different story within the horror anthology.

Where science fiction and Western genres collide, emerges “Outer Range”, an Amazon Studios original series that promises a thrilling adventure across uncharted territories.

The creative challenge was twofold; not only did we need to create a campaign to set the tone for season one, but we were also tasked to design a custom-stylized title treatment that would become the visual signature of the series. And it all had to be done within a month of its launch!

Behind the captivating key art campaign lies the creative minds of Robert Dunbar and Kishan Muthucumaru. Together, they breathe life into the posters, infusing it with a unique blend of classic Western grit and futuristic intrigue.

The key art serves as the portal to the enigmatic world of “Outer Range.” A landscape bathed in hues of otherworldly twilight, where mystery and the Wild West come together. The posters hint at the adventures that await, leaving viewers on the edge of their seats, craving more. The neon sign-inspired logo has a distinct identity with its intricate details and carefully chosen elements that capture the essence of the show’s narrative.

Nathaniel Wheeler, a California native, is a creative director at MOCEAN and graphic designer with over two decades of experience in the film and television industry. Since graduating from Platt College for graphic design and multimedia, Nathaniel has pursued his passion for making art in entertainment, creating captivating packaging and key art. Beyond his professional achievements, Nathaniel finds joy in exploring various artistic pursuits. Whether playing drums or immersing himself in woodworking projects, he seeks to continuously nurture his creativity. Throughout his career, Nathaniel has received recognition for various projects and campaigns, fueling his dedication to delivering even more captivating visual experiences. He remains committed to pushing the boundaries, leaving a lasting impression through his work, and embracing the ever-evolving nature of his craft.

Robert Dunbar (associate creative director at MOCEAN) is a graduate from OTIS, with a profound love for art and music.  He is a seasoned professional with an amazing talent for transforming concepts into iconic visuals. Robert’s creative journey is deeply intertwined with his eclectic interests, and it is this fusion that brings life into his designs. His beloved VW bus stands as a testament to his appreciation for aesthetics, mirroring the vibrant and diverse tapestry of his artistic influences.

Kishan Muthucumaru (executive creative director at MOCEAN) is a graduate of Cal State Northridge who brings an abundance of creative expertise to the table. With a keen eye for detail and a passion for pushing artistic boundaries, Kishan has become an industry leader in the world of visual storytelling. His passion for cars, especially his vintage Porsche, reflects his appreciation for timeless design and craftsmanship: a trait that seamlessly translates into his work.

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Author: Graphis