The branding category of our Design Annual is full of innovative visuals that effectively represent a company’s ethos. One of our latest entries in Design Annual 2020 in this category comes from Carter Hales Design Lab entitled, “CDm2 Lightworks: Visual Brand Identity” (ABOVE). Their approach was quite interesting: “Combining the idea of illumination and urban environmental space, we wanted to create a new bold visual language showing how their audience engages and connects with light.” Both the brand concept and its presentation were clean and visually enticing.
