Rice Creative — Coca-Cola Tet 2014
Vietnamese Designers Nguyen Huynh, Hai Nguyen, Truc Dinh over at Rice Creative recently submitted “Coca-Cola Tet 2014” — a series of Coca-Cola cans designed to celebrate Tết, the Vietnamese Lunar New Year — to our Design Annual 2015 competition. The bold, minimalist can design caught the eyes of the folks over here at Graphis and shows promise of inclusion in the Design Annual 2015. Other Vietnamese Designers include Jennifer Chan, Kornelia Engqvist and Saatchi & Saatchi Vietnam, among others.
Rice Creative created the series of Coca-Cola cans for the most celebrated holiday in Vietnam, Tết, the Lunar New Year. See their commentary on the piece below:
We utilized Coca-Cola’s Tết symbol (the Swallow Bird) as the device to form these wishes. For each can, hundreds of hand-drawn swallows were crafted and carefully arranged around a custom script, which together form a series of meaningful Vietnamese wishes. “An”, means Peace. “Tài” means Success, “Lộc” means Prosperity.
Rice Creative is a multidisciplinary design agency based in Ho Chi Minh City, Vietnam. Founders, Joshua Breidenbach and Chi-An De Leo began with the intention of creating a personal environment — a goal they maintained as the company expanded with a handpicked team of creatives. To check out more of their work, click here.
The design competition features the most compelling and influential design of the year. Gold and Platinum awards, along with winning entries, will be published in the Design Annual 2015. Our deadline has recently been extended to April 15th, 2014, so hurry and submit your work today to the Graphis Design Annual 2015 competition, over here.