Design Annual 2016 Spotlight Submissions: USA

Design Firm: IF Studio | Client: IGI USA

The Victorian era can be described as an exciting period. It was a period of inventions, politics, art and literature. This week, we feature the brochure for 15 Renwick, a new condominium in New York City that pays homage to the Victorian era and the street’s namesake, James Renwick. IF Studio submitted this early entry in the Design Annual 2016 competition and was created for the development company IGI USA.

New York-based branding and design agency, IF Studio, is the creative vision of Toshiaki Ide and strategic expertise of Amy Frankel. They offer services such as corporate and brand identity, interactive design and web development, advertising and photography. Their clients range from financial services to property development; most notably, American Express, Glenwood, IGI, Meadow Partners and Rockrose to name a few. According to Ide and Frankel, they believe in good storytelling, “because when your customer makes an emotional connection, anything is possible.”

Toshiaki and his daughter Hisa Ide, also a designer at IF Studio, are both Graphis Design Masters and consistent Graphis contributors. Together with IF Studio, they have won a combined of 4 Platinums, 21 Golds and 4 Silvers. In the last Design competition, they won a Platinum and 4 Golds, including this Platinum winning brochure and Gold winning postcard. To view more of their work, click here.

The Graphis Design Annual 2016 competition features some of the most captivating and influential design of the year from across the world. Platinum, Gold&Silver awarded work will be published in the Annual. Submit your work to the competition here.

Author: Rachel Lowry

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