Gensler‘s Bryan Burkhart and Benjamine Morrison Design‘s Benjamine Morrison design some inspiring annual reports
Unfortunately, no is ever thrilled to read an annual report. They’re dry, incomprehensive, and suffocatingly boring. They seldom excite and leave truly tantalizing information to be desired. Fortunately, some designers realize this immense gap that annual reports leave, doing everything in their creative power to invigorate and revitalize the bone dry report.
Bryan Burkhart‘s work for Gensler, Design Forecast 2017, showcases a unique approach to the annual report, demonstrating an earnest attempt to make the drab annual report a visual feat of sorts. Using scaled fonts, eye-catching color schemes, and easily readable statistics, Burkhart‘s gold-winning work has transformed the ways in which people read annual reports. As Burkhart explains, “we took a multi-disciplinary, cross-sector approach to Design Forecast, recasting the publication in a magazine-like format to consider design’s impact on experience at different scales, from human to urban.”