As the world re-embraced in-person events, Rosen Hotels & Resorts stepped confidently into the future with a bold new marketing campaign that redefines expectations. Teaming up with creative agency &Barr and acclaimed photographer Mark DeLong, Rosen cut through the clutter of conventional hotel marketing with a fresh, visually striking campaign that moves beyond the post-pandemic message to spotlight what truly sets Rosen apart in the meetings and events space. The result? A high-impact, Silver-winning series that’s already delivering the attention and recognition it set out to achieve.
By: Christian Wojciechowski, Creative Director, &Barr
In 2022, Rosen ran a new campaign with existing creative and refreshed messaging, encouraging people to “Return to Rosen” after in-person meetings had been on hold due to COVID-19. Now, moving into 2023, we want to explore all new creative with a refreshed look and new messaging, moving away from “Return to Rosen” and instead leaning into the bright future of meetings (in-person meetings are back) and touting the features that set Rosen Hotels & Resorts apart from competitors.
Rosen Hotels & Resorts wanted to rise above the monotoned, sea-of-sameness campaigns typical of the meeting hotel space and stand out as the pinnacle of hotels for meeting planners throughout the United States. &Barr and world-renowned editorial photographer Mark DeLong cut through the clutter of traditional hotel marketing to deliver a high-risk, first-of-its-kind campaign for Rosen Hotels & Resorts that paints event expectations in a brand new light.
The campaign sparked the stopping power we had hoped for in meeting planner marketing.
Christian Wojciechowski
VP – CREATIVE
With over 35 years of experience, Christian Wojciechowski leads our creative team as &Barr’s vice president/creative director. His storied journey has cultivated partnerships and connections all over the world. A vocal advocate for finding the “why,” Christian guides his team of creative specialists to produce work that taps into logic, touches the heart—and, most importantly—changes lives for the better.
Jack Polly
SR. COPYWRITER
When there’s a story to be told, Jack Polly is there to tell it—regardless of medium. As &Barr’s senior copywriter, Jack utilizes fundamental human truths and bold strategic thinking to bolster the way consumers view the brands he works with. He weaves simple yet powerful narratives that allow brands to bond with their audiences—and, whenever possible, implements humor to build lighthearted, emotional connections in his work.
Jordan Stewart
ART DIRECTOR
As a member of &Barr’s creative team, Jordan Stewart has a role in infusing conceptual thinking and the language of design into a body of work for a range of clients. Jordan’s approach to design finds him constantly finding inspiration in the music and media he consumes and in a constant search for opportunities to take an often digital profession outside of the computer, giving a lived-in texture and analog dimension to everything he touches.
Kori Zamora
DIGITAL DESIGNER
