As the year 2021 comes to a close, let’s take a look at some of our award-winning Design entries from this year that revolutionized rebranding and celebrated the history of the companies they honored.
“Crane Paper Company Brand Identity” (above) is a Platinum award-winning entry that was conceptualized by American design firm COLLINS for the historically renowned paper company Crane. Spearheaded by designers Jump Jirakaweekul and Camille M. Suavé under the creative direction of Nick Ace, the piece celebrates Crane’s pioneering history as the first printers of America’s currency and establishers of its anti-counterfeit measures through the use of engravings.
As part of the company’s rebranding, the designers at COLLINS opted to honor the company’s history while simultaneously introducing a modern style to its identity. The series features elegant typography by Jacob Wise as well as beautifully embedded line work, letting transcending Crane from a paper company to a smartly designed entity. The rebranding’s complementary, pastel color palette coupled with its fluid, water-like visual, creates a timeless, simple, yet stunning craft of work that cements Crane’s continued achievement in its field and its ability to adapt to modern, aesthetic-obsessed audiences.
