Q&A: LLOYD&CO.

A design powerhouse since his first gig at Barneys New York, LLOYD&CO., founder Doug Lloyd muses on what makes good design and his detestation of the particulars — schedules and politics.

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Tell us about your experience; What was your inspiration for entering the field?

I love the energy and collaborative creative process that is involved in the industry. The crossover of ideas among fashion, beauty, art and editorial worlds is especially motivting as a designer, and that element really is unique to the field. I’ve had the pleasure to work in a broad spectrum of design mediums.

What projects are you currently working on?

So many! From Bottega Veneta to Estee Lauder, Justin Timberlake to the Dalai Lama.

What is the most important lesson you have learned during your career?

Trust your instinct, pay attention to every detail, appreciate the team and enjoy the process.

What has influenced you in your career?

I’ve found great design inspiration in my work with clients like Tom Ford, Tomas Maier and Aerin Lauder; and also in collaborations with amazing photographers. In the early years I was influenced by my teachers at the ArtCenter in Pasadena.

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The above excerpt is a sneak peek into our recently printed Design Annual 2014, which is available in our store today. Order one while they are still in stock.

If you are new to the blog, hello and welcome to our worldwide community of influential and bright designers and photographers. We are always looking for new talent and would love to see your best work. Submit an entry over here, and become a professional member today at graphis.com.

To check out more work by LLOYD&CO., click here.

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