Less is More
Swan Lee’s advertisement for camera optics company, Leica, is a smart rendering of the carnal rule of smart advertising: less is more.
Billboard and print ads are allotted a mere 3 to 5 seconds to make an impression on an audience. A matter of seconds to communicate an idea and prompt interest. Cluttered, over-detailed ads can be misleading, ambiguous and convoluted. In order to avoid getting lost among such unprofessional efforts, an ad must be simple, concise and succinct.
Professor Mariucci hails from the San Francisco Academy of Art. He currently teaches at the School of Visual Arts, drawing upon a lifetime of design experience with accounts such as Hershey’s, Volkswagen, IBM, Polaroid and many more.
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Designer: Swan Lee
Professor: Jack Mariucci