New Talent: New Entries from University Students Maruša Rimc and Elizabeth Goldish

For the New Talent 2020, students from across the globe have been sharing their creative talents. The latest entries for the competition include a packaging design from the University of Ljubljana, Slovenia, and a stamp design from Syracuse University, U.S.

With her entry, student Maruša Rimc wanted to create an unusual, yet intriguing, design for a non-alcoholic beverage that would appeal to a younger demographic. The brand name #bau-bau, which also serves as the title, is featured on each can (above). According to Rimc, the beverage company is known for a series of almost obscure tastes that cannot be differentiated. For the visual concept of each can, she focused on creating three cohesive designs, which would evoke the emotions associated with each taste. By utilizing words that describe each taste, Rimc labeled the cans “Flutter” and “Yummy,” representing two different sensory experiences. With the support of Professor Eduard Čehovin at the University of Ljubljana, Rimc created an original beverage design for the brand.

Student Elizabeth Goldish wanted to honor four incredible women in politics, who are making strides in the U.S. With her stamp design (above), she dedicates four rows of stamps to the women, highlighting a diverse group, often underrepresented in the U.S. Alexandria Ocasio-Cortez, Rashida Tlaib, Ilhan Omar, and Sharice Davids, represent four among a record-breaking group of women who were elected into Congress this year. For her entry, Goldish provides a stamp design that showcases a significant change in American politics, with powerful women at the forefront. She combines illustration and typography for her design, with the support of Professor Claudia Strong at Syracuse University.

Take the opportunity to submit your work to the New Talent Annual 2020 HERE!

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