Advertising Annual 2016 Submission Spotlight: Boston

Advertising Park Hyatt

Agency: Toth & Co.  Client: Park Hyatt

Graphis is pleased to present the works of advertising agencies Toth & Co. (image above) and Breakaway (image below) for this year’s competition. Other submissions from Boston include The Connelly Partners and past winners Mullen, Impromptustudio, and Arnold Worldwide.

Toth & Co. brought the Park Hyatt hotel slogan “Luxury Is Personal” to life by displaying curated experiences as the ultimate luxury. [Read More]

Toth & Co. aimed to display anonymity with a personal nod to Park Hyatt’s luxurious reputation in an effort to attract the company’s target audience. The Luxury Is Personal campaign reflected each featured patron’s ideal definition of comfort and glamour. Toth&Co is an award winning full service marketing, branding, and advertising company. and has created memorable campaigns for globally recognizable brands such as Tommy Hilfiger, Coach, and Harvard University.

 

Drizly-Relaunch-2-copy

Breakaway’s approach to creating a campaign to introduce the startup alcohol delivery company Drizly was to display the brand as one that you would “want to have a beer with. One that is smart, but doesn’t take itself too seriously. The campaign slogan Get to the door, it’s the liqour store” displays very playful and vibrant images to attract their target audience.

Breakaway’s mission is to change the trajectory of businesses by inventing, reinventing and reinvigorating brands to maximize their potential. Breakaway has created memorable campaigns for companies such as Puma, True Fit, and Butler

The Graphis Advertising Competition features some of the most compelling and influential design of the year from across the world. Gold and Platinum awards, along with winning entries, will be published in the Advertising Annual 2016. Submit your work to the competition here.