Great poster design does more than advertise, it creates a visual event on its own…
In a place like New York City where every street is lined with billboards and advertisements, it’s easy for a poster to get lost in the shuffle. Yet, these winning and new entries from New York have certainly stood out among the rest. Take Gold-winner “SVA Subway Posters” (ABOVE, LEFT) by Chris Buzelli… not only does the campaign have to grab the attention of busy subway riders, but it also belongs to a long history of subway advertisements for the School of Visual Arts starting in the mid-1950’s. Every year, artists are encouraged to come up with a poster that would showcase their talents and promote SVA, and Buzelli has certainly come up with a unique visual of a pigeon holding a melting popsicle in its beak. It truly represents summer in New York City.
Similarly, Toshiaki and Hisa Ide’s recent entry in the Poster Annual 2020 Competition, “Joseph Pulitzer, Voice Of The People” (ABOVE, RIGHT), is able to call people’s attention to this film’s subject, Joseph Pulitzer, by displaying his portrait and an overlay of newsprint. The image is intriguing and stands out among typical film posters.