Passion can be a powerful driving force in one’s professional life, but it’s not always enough to take your brand to the next level. This was the challenge faced by professional pianist Paul Warthen, whose playing style and interpretations set him apart in a crowded music industry. To boost his brand awareness and stand out from the competition, Paul turned to Lisa Sirbaugh Creative for help. Through a comprehensive brand discovery and research process, they developed a brand identity that drew inspiration from the piano and spoke to Paul’s philosophy as a musician and person. “Pianist Paul Warthen Branding” features an impressive array of design elements including collateral pieces, custom album artworks, interactive social media assets, and website design that harmoniously brings together all facets of this creative project.