Creativity differentiates one piece of art from another. With art, there’s no right or wrong as it’s all interpreted in its own way. Memorable art pieces will stick in someone’s mind, which is especially vital in packaging!
Bravo Sierra is a brand of sustainable, high-performance grooming products that have been developed with the military and stress-tested by special operations forces to work in extreme conditions. Designer Pierre Jeand’heur’s goal was to create an eye-catching packaging design that would resonate with Bravo Sierra’s core audience. The challenge for “Bravo Sierra Packaging Design” (above) was to reflect both the effectiveness of the products and the brand’s commitment to the environment. To do this, Jeand’heur utilized sharp, angular lines and edges in the packaging and actuators to lend a masculine, understated look, and made the can from aluminum, as it’s the only endlessly recyclable material available.
For Bravo Sierra, the “less is more” concept is heavily practiced; the minimalistic packaging represents that all products are vegan and cruelty-free, made without toxic ingredients, and are eco-conscious and cradle-to-cradle certified. The company’s packaging also uses first-to-market technologies to ensure the products don’t harm the environment and actively minimize our carbon footprint. Overall, the end product was a success, since the packaging showcases products that look very different, yet still current and modern. Bravo Sierra had an incredibly successful e-commerce launch, reaching up over 100k customers through its website in one year and eventually getting picked up by Target, who exclusively launched the brand in retail.
Bravo Sierra isn’t the only company to revitalize the packaging industry. Vincent Noguchi Studio is an award-winning food photography studio located in Toronto that wanted to expand its scope of services to include directing and motion projects. Designers Jennifer Weaymouth and Omar Morson from Weaymouth Creative were tasked with developing a clever way to communicate that new service and promote the studio to not only current and new clients, but also to the broader advertising and design community.
Their concept was derived from Noguchi’s food photography and the exclusivity of a “director’s cut” screening. First, they partner with a local chef to create two distinct potato chip flavors – smoked hickory and sea salt & black pepper. They then timed the “Director Cut Chips” (above) to be sent out to clients and the advertising community mid-afternoon, when food cravings are high. For extra promotion, the chip packaging had clever messaging directing one to sit back, enjoy their chips, and visit their website to watch the making of the chips as directed by Vincent Noguchi Studio. Weaymouth and Morson’s plans were a huge success. Noguchi’s chip promotion was memorable due to the unique flavors and later resulted in many new projects and clients.
Think your designs compare to those of Pierre Jeand’heur, Jennifer Weaymouth and Omar Morson? If so, enter our 2022 Packaging Annual by clicking here!