Two of the latest entries to our New Talent 2021 Annual deal with some surreal, heavy themes.
“Ranch it Up” (above) by Haozhe Li from the ArtCenter College of Design delves into millennial nihilist humor with references to popular cartoons and shows like Spongebob Squarepants and The Eric Andre Show. Professor Simon Johnston tasked Li with creating a multi-page typography project.
Li encapsulates the theme of nihilistic humor by creating bizarre associations between pop culture references, condiment bottles, and so on. The use of references makes the project both appealing and critically inquisitive.
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