California State University, Fullerton student Natalie Quiros‘ entry to New Talent 2024 is the “Moon Rise Seafood Alaskan Gift Set” packaging system. Under the guidance of Professor Theron Moore, Natalie’s project blends out-of-the-box design elements to present a gift set that features a fish-shaped container crafted from eco-friendly materials aimed to capture customers’ attention and elevate the experience for gift recipients. Let’s delve into the details of Natalie’s design process and the thoughtful elements incorporated into her project.
By: Natalie Quiros
This project entails the invention of a packaging system for a product line with various components or a grouping of products that relate to one another in some way. The product line created for this project is Moon Rise Seafood. The term Moon Rise is used as the product’s name as it refers to the effects of the moon on the tides and fishing conditions.
The intended message of this packaging line is that it is a fancy souvenir of gourmet, sustainably sourced Alaskan fish products. The items are packaged in colorful labeled cans contained within a unique fish-shaped container so that it is eye-catching to customers and that it may wow gift recipients. The entire package set is made of eco-friendly materials such as wood and paper, and it features resealable tin cans that can be cleaned out and reused for storing other items. The eco-friendly materials are meant to complement the sustainably sourced fish.
This gift set is intended for 30 and 40-year-old tourists who visit Alaska. This item set is meant to be sold in Alaskan gift shops or in cruise line stores that these tourists would pass by.
- Age/Gender: Between 30 to 40 years old, gender neutral
- Location: Alaska, various cruise ships
- Occupation/Income Range: $50,000 – $70,000
- Values and beliefs: Quality food, Presentation
Tone, message, style direction
- Tonal Adjectives: Quality, Approachable, Eco-Friendly, Consistency
- Design Influence: Minimalism, functionalism