From Concept to Action

The retail market is ever changing. Today, it’s more than being the biggest, cheapest and newest; It’s about establishing yourself as a cut above the rest. Lynne Yun’s branding of Vercesi Hardware, a hardware store located in New York City, is a prime example of design that distinguishes a brand.

A student at the School of Visual Arts, Lynne Yun worked under the direction of professor, Louise Fili to bring an otherwise mundane hardware store to life, through a series of historic, western-based typeface and logo images.

The work has been submitted to our upcoming New Talent Annual 2014.

Professor Fili has designed nearly 2000 book jackets within the 11 years she worked as art directer for Pantheon Books. She has since founded Louise Fili Ltd., which specializes in logo, restaurant, package and, or course, book design. Fili has taught graphic design, among other things, for a number of years, and was inducted into the Art Directors Hall of Fame in 2004.

Submissions to our upcoming New Talent Annual 2014 competition are rolling in. Join our team and submit your work for a chance to be featured among the most compelling and influential work from designers across the world. To submit your work to the New Talent Annual 2014 competition, click here.

Designer: Lynne Yun
Professor: Louise Fili
Category: Packaging
Title: ‘Vercesi Branding’