In this week’s design entries, light-hearted and whimsical illustrations take center stage, adding the perfect amount of depth, feeling, and personality to these company’s brands!
First up is a collection of promotional artwork called “Strange Ducks” (above), commissioned by the Georgia-based craft brewer Strange Duck Brewery. Illustrated by Mark Braught, the images play along with the brewery’s name and help promote the company’s delicious products through in-store promotion, merchandising, and online and print advertising. The collection includes three works that were each developed as a pencil sketch before they were finalized as digital pieces, and each image depicts a duck in an outlandish scenario, ranging from a steampunk coffee machine landscape to a science fiction setting straight out of Star Wars. Thanks to the painterly textures of the collection, the works have a sort of handcraft quality to them and bring about the feeling of old painted portraits. The brewery was pleased with the illustrations, using them widely across various media: direct mail, web/social, fliers, business cards, packaging, apparel, merchandise, limited print advertising, and in-store display. Lucky for us, more images are in the works!
