When it comes to presenting a new product or book, compelling design can help you make a connection with the audience. The students behind this week’s featured submissions found new and innovative methods to present a product and engage the consumer.
Victoria Lin, a student attending The Newhouse School at Syracuse University, was assigned by her teacher Mel White to create a visual solution campaign for Waterpik, a dental hygiene company known for their cordless water flosser, which uses a stream of high-pressure water intended to remove plaque and food debris from between teeth and below the gum line. “Flushed Away” (above), which won Platinum in our 2022 competition, revamps its original clinical visual approach to its advertising by incorporating humorous graphics to capture consumers’ attention. This materialized into an advertisement series hyperbolizing the food scraps hidden between the teeth, with the Waterpik water flosser flushing out an entire cow, pig, and fish. At the bottom of each image, the copy reads, “There’s more food hidden between your teeth than you think.” This new approach to the company’s advertising works to distinguish the Waterpik flosser from the rest of its competitors by giving it a unique selling proposition and memorable imagery to present it as the most powerful and advanced puls-modulation technology on the market.
