These wondrous designers from the United Kingdom push the boundaries of Design and bring the old into the new
Much like the rest of the Western world, Great Britain has a long tradition of a consumerist culture. After all, the notion of economics was envisioned by Scottish economist Adam Smith back in the mid-18th century. Propagating the idea of the “invisible hand,” Smith and his contemporaries often argued for a free-market approach that would be kept alive by innate principles of supply and demand. Indeed, that tradition is alive and well today. But Design certainly has had a lot to do with sprucing up the admittedly dry adage.
Carin Standford of Shotopop has indeed done a stellar job of creating a near flawless piece of design. Using cascading pages that are intricately detailed, Standford’s work for Beaufort Bar at the Savoy (ABOVE) is quite simply a masterpiece. It is obvious that the designer worked tirelessly to create such a complex and beautiful menu, one in which each drink or item pops off the menu with such style and substance, that one would imagine this be a coffee table book and not a menu. It’s no wonder that it is a Platinum winner.