Design Annual 2016 Spotlight Submission: Iceland

Screen Shot 2015-05-01 at 3.49.47 PM Design Firm: Karousel, karlssonwilker| Client: Saga Kakala

In 2013, Icelandic actress and entrepreneur, ngibjörg Gréta Gísladóttir, founded the brand Saga Kakala, a line of colorful silk and cashmere scarves that visually portray ancient nordic mythology. After hiring design and communications firm Karousel, in collaboration with New York design studio karlssonwilker inc., to manage her brand, the result was nothing short of extraordinary. Saga Kakala’s Brand was a sleek, playful addition to the Graphis Design Annual 2016 competition.

“We like the contrast between hard and soft, geometric shapes and the naturally soft and delicate silk,” says Hjalti with a smile and wraps one of the scarves around him. “I am really pleased with how they have turned out, I just might wear this one myself.”

Karousel is a a design firm in Iceland, that specializes in branding, identity and design. As a new Graphis contributor, they also submitted the Saga Kakala Logo, a sleek, identifiable logo for the clothing line.

karlssonwilker inc. is a New York-based design studio that was co-founded by Icelander Hjalti Karlsson and Jan Wilker from Germany. Their work has reached across many design domains, from local cultural institutions to global commercial enterprises.

Other Icelandic entries to the Design Annual 2016 competition include Leynivopnid’s Reykjavik Karate Club logo, a strong, yet simple typographic logo that portrays the club’s identity as a sport. Leynivopnid, which means “the secret weapon,” is a Reykjavik based design studio founded in 2010 by designers Einar Gylfason and Unnar Valdis.

16c44eb434b4e96077091df70460646b Design Firm: Stranger & Stranger | Clients: Self-Initiated

The Graphis Design Competition features some of the most compelling and influential design of the year from across the world. Gold and Platinum awards, along with winning entries, will be published in the Design Annual 2016. Submit your work to the competition here.

Author: Rachel Lowry

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