Design Annual 2016 Spotlight Submission: Canada

Screen Shot 2015-04-28 at 1.05.02 PM Design Firm: Underline Studio | Clients: Google Canada

Google Canada hosted an event called YouTube Pulse, aimed at Toronto-based Media Buyers and Creative Directors to highlight the advantages of YouTube advertising over traditional platforms. In collaboration with Google Canada’s Marketing Team, Underline envisioned a “visual approach that would portray the personality behind the personas of some of YouTube’s top creators,” they wrote on their Graphis portfolio. It’s sleek, minimalist imagery made it a top entry in the Design Annual 2016 competition.

Working with photographer Michael Graydon and stylist Nikole Herriott, and developing a custom typeface for the event materials Underline created a entire visual language that “challenges the conventional notions of YouTube programming and content.” The event was a success, with media buyers and creative directors in Toronto and other cities requesting copies of the books.

Underline Studio is an award-winning studio based in Canada. This year, Underline’s founding partners Claire Dawson and Fidel Peña celebrate their 10th anniversary with the studio, with a wide range of global projects in brand, corporate and marketing communications. Underline Studio is a consistent Graphis award winner, raking in 6 Silver awards, 2 Gold awards and 10 Merit awards.

Zulu Alpha Kilo is another Canada-based design firm with a submission to the Design Annual 2016 competition. Their Elvis Festival, a series of posters and print ads featuring classic Elvis recordings shaped into the subject matter of each song, is a fitting campaign for the biggest Elvis Festival in the world, Collingwood, Canada.


Screen Shot 2015-04-28 at 1.07.27 PM Design Firm: Zulu Alpha Kilo | Clients: Town of Collingwood Rosemarie O’Brien

The Graphis Design Competition features some of the most compelling and influential design of the year from across the world. Gold and Platinum awards, along with winning entries, will be published in the Design Annual 2016. Submit your work to the competition here.

Author: Rachel Lowry

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