Category: Advertising

A Rebranding Debate: Chevy vs. Chevrolet

Chevrolet took a lot of criticism recently after launching a rebranding scheme aimed at eliminating “Chevy” from all…

Film Posters From Graphis Advertising Annual 2009

Film posters have become quite predictable in recent years. Flashy typefaces, cartoonish central figures, and tacky punch…

CBS Records And The Marketing Of Modern Music

Philip B. Meggs writes in Graphis Magazine, Issue 271, that CBS Records operated at the forefront of…

Vespa Advertising Rolls On: 1949 – 2006

In the 1940s, Enrico Piaggio created a scooter for the masses, and named it Vespa, or “wasp,”…

Heye, Group GmbH Recreates McDonald’s

McDonald’s is well known in the U.S. for its burgers and fries, drive-thru lines and affordability. However,…

The Branding of Swissair in 1958

In 1958’s Graphis Magazine, Issue 77, a writer describes Swissair’s branding as “one of the best ever…

Interview with Jack Mariucci

Over the course of his professional advertising career, Doyle Dane Bernbach’s Executive Creative Director Jack Mariucci has won hundreds of awards….

Hal Riney (1932 – 2008)

Starting his career in the mailroom of advertising firm BBDO, Hal Riney rose to become a star…

Taku Satoh’s Poster Design

When instructed to “freely express the atmosphere” of the colorful Pleats Please Issey Miyake clothing line, Taku…