Category: Advertising
Chevrolet took a lot of criticism recently after launching a rebranding scheme aimed at eliminating “Chevy” from all…
Film posters have become quite predictable in recent years. Flashy typefaces, cartoonish central figures, and tacky punch…
Philip B. Meggs writes in Graphis Magazine, Issue 271, that CBS Records operated at the forefront of…
In the 1940s, Enrico Piaggio created a scooter for the masses, and named it Vespa, or “wasp,”…
McDonald’s is well known in the U.S. for its burgers and fries, drive-thru lines and affordability. However,…
In 1958’s Graphis Magazine, Issue 77, a writer describes Swissair’s branding as “one of the best ever…
Over the course of his professional advertising career, Doyle Dane Bernbach’s Executive Creative Director Jack Mariucci has won hundreds of awards….
Starting his career in the mailroom of advertising firm BBDO, Hal Riney rose to become a star…
When instructed to “freely express the atmosphere” of the colorful Pleats Please Issey Miyake clothing line, Taku…