Every product has a story and history behind it, regardless of how long it’s been around or how quickly it will disappear. Such stories also influence the packaging of said products, and when that happens, you have brilliant designs such as these.
Shenzhen Excel Brand Design ConsuItant CO., Ltd. from China has submitted amazing packaging designs throughout the competition, and they continue to do so with “Changyu – Koya 30 Years X.O” (above). A high-end brandy that recently celebrated its 30th birthday, the firm wanted the bottle to reflect the company’s sense of history and high-end products. As such, the unique design is inspired by the ancient distillation apparatus for brewing brandy. It’s integrated with a swan-like graceful posture, smooth lines, and balanced proportion, and is permeated with the aesthetic heritage of both Chinese porcelain and Chinese calligraphy, making a look full of tension and classic ingenuity. On its own, it could easily pass as a small sculpture and a noble work of art. The whole design is contemporary with how it activates ancient images, blends Chinese and Western culture, and reaches a high-end, international level, and the customer ultimately thought the shape of the distillation flask was beautiful and very suitable for the product.
