Beautiful Books: New Entries for New Talent 2022

Have you read every book you own and need something new? You’ll want to make space on your bookshelf for these two fantastic books, curtesy of our New Talent 2022 Awards competition!

Taneesha Iyangar, a student studying at Savannah College of Art & Design, grew up in Mumbai, India, with a sibling who was an architect. These childhood influences gave her a founded understanding of design and helped her discover her passion for vernacular architecture and human-centered, sustainable design. So, when given a brief from professor Peter Wong to design a book that elevated the experience of visual communication with strong imagery and valuable existing content, Iyangar used her love of buildings to design and print the book “Vernacular Responsible Architecture” (above).

As the title suggests, the book speaks about the importance of embracing vernacular architectural practices, many of which have been lost. Some of the subjects included are architects like Anupama Kundoo and Elora Hardy and buildings such as ‘Wall House’ in Auroville, India, and ‘Sharma Springs’ in Bali, Indonesia — both structures in which innovative architecture combines with vernacular methods to exemplify elegant and sustainable design. As for the book’s appearance, Iyangar went with a hand-made yet sophisticated aesthetic. She used plenty of die cuts, three different typefaces for display, titles, and body text, and chose a color scheme of browns and golds. Overall, the final book is a beautiful piece of work that, Iyangar hopes, will bring awareness to the need for human-centric and environmentally friendly design and architecture.

Have a fondness for fonts? Ever since its creation in 2000, the font Gotham, created by Tobias Frere-Jones, has become highly visible in many notable places. Not only was it used in Barack Obama’s 2008 presidential campaign and on the cornerstone of the One World Trade Center in New York, but it’s also the current font used in MPAA title cards for film trailers. After over twenty years of use, however, Keerthikeyan Dakshinamurthy from Miami Ad School Wynwood decided it needed a bit of an update in the way it was being showcased to a younger generation of type designers.

With guidance from professor Carlos Roncajolo Carmen, Dakshinamurthy created “Gotham Redefined” (above), a new typeface book showing the Gotham font in a whole new modern approach while highlighting the features of the font along with its impact through US history. He plays on this history with a color palette of red, white, and navy blue that he uses throughout the book as he highlights aspects like the font’s weight, special features, and what each character looks like. Reading this will give you a new appreciation for this font and maybe even inspire you to use it in your own design work!

Are you a design student? Enter your work into our New Talent 2022 Awards competition now at graphis.com.

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