Design Firm: Cacao Design | Client: Pirelli | Designer: Paola Veronesi
Cacao Design’s Pirelli 2013 Annual Report redefines Annual Reports. “The innovative binding solution,” Mauro Pastore wrote in their Annual Reports 2014/15 competition entry, “is a response to Pirelli’s requirement to convey a completely abstract concept, one of the key values of the brand, and one which is particularly relevant to this document: namely, talent at work.”
Ten young international talents who were invited to create an Annual Report for Pirelli, an Italy-based producer of tires for cars, trucks, motorcycles and motorsports. The result is a book that in itself embodies the concept of “spinning the wheel,” able to perch on a corner of the book.
Composed of Fedrigoni Sirio Black and Arcoprint Milk White paper, the three volumes of the report include sleek designs that illustrate the company’s progress. They each cut across their bottom left corner, allowing the container to remain “magically” balanced. “A dynamic and original treatment for an annual report which, like Pirelli, is not only about numbers but also about values such as innovation, creativity, intuition, commitment and passion,” Pastore wrote.
Design Firm: Cacao Design | Client: Pirelli | Designer: Paola Veronesi
Cacao Design is an Italy-based agency founded in 2004 by Masa Magnoni, Alessandro Mauro Floridia and Shepherd. They specialize in branding, web and below the line. Their client list is growing by the day, earning them awards from Kak, Red-Dot, TDC and Zgraf, among others. Cacao Design is a past Graphis contributor. Their Centropolis Design Corporate Brochure won a Gold in our Design Annual 2010, in addition to their Corporate Identity for Fontegrafica in our Design 2012.
The Graphis Annual Reports 2014/2015 Competition features some of the most compelling and influential designs of the year from across the world. Gold and Platinum awards, and winning entries, will be published in the Annual Reports 2014/2015 Annual. Submit your work to the competition here.
