Graphis Masters Adam and Robin Voorhes are a force to be reckoned with when it comes to compelling photography. Adam Voorhes fills the role of photographer, while his wife Robin Finlay is the stylist. Together, they create award-winning, colorful, and intense still lifes and campaigns for clients such as Bacardi, Puma, Frito-Lay, Hearst Media, and Kraft/Heinz. Their conceptual imagery has won them Platinum, Gold, and Silver awards in our Photography Annuals.
In their journal q&a, both Adam and Robin answered questions about their inspirations, and how they approach their projects. Check out a few excerpts from their interview below:
What is your work philosophy?
We have two areas that we strive to push. The first is the concept. We work very hard to create images that convey an idea. We use effects such as splashes and pyrotechnics, but we don’t photograph splashes for the sake of splashes. An effect should serve a purpose and help to tell a story. The second is the execution. We constantly try to evolve our vision. We experiment with new techniques and approaches to our visuals. Growth and evolution is very important to us.
What is the most difficult challenge that you’ve had to overcome?
Expressing what our brand is, who we are and what we do. We’re not the typical photographer business model. We produce our work from beginning to end in a manner that is a-typical. We concept most of our work, build props and sets, and oversee most post production in-house. In the end it makes for a turn-key solution.
What would be your dream assignment?
Adam & Robin: The best and most rewarding assignments are ones that put us outside of our comfort zone. They force us to question our initial approach and try something new, mold it into our own thing, and at the end of the process we’ve created something unexpected and unplanned. It is hard and frequently frustrating, but insanely rewarding.