Stories are made and retold with these new entries to Graphis’ Photography 2023. While the focus may be on the models, architecture and building materials play an important role as well, whether it’s obvious or not.
We all know the book and film, The Wizard of Oz, and love the characters and story. But what if we reimagined the story in a more contemporary time period? That’s what Laurie Frankel—retail graphic designer, art/creative director, photographer, and Graphis Master—did with her glam green entry “Oz” (above). Known for her portraits, still lives, and building interiors, Frankel was the best choice for Clé Tile’s advertising campaign. The company specializes in artisan hand-made tiles for home creatives, and they needed help promoting their Cinema Collection tiles.
Working with Sarah Lonsdale, a creative director at Clé Tile, Frankel tried to capture a sense of wonder, mystery, and an upbeat mood for her images. She used Clé Tile studio interiors for the photoshoot and combined 60s and 70s counterculture for an eclectic vibe. The unnamed model, dressed in glittery green, relaxes on a couch. Calling to mind the movie, a motion blur effect is added, drawing the audience’s attention to the linear and curvilinear lines while adding to the series’ mystique.
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