Hoon-Dong Chung’s ‘D-Space’ Balances Future-Oriented Design with Contrasts for Graphis’ 2024 Poster Design Awards
This recent entry to the 2024 Poster Design Awards competition by Hoon-Dong Chung, a designer from Dankook University in South Korea, caught our attention, and we couldn’t wait to learn more. The poster design was created for an international exhibition, ‘D-Space‘ (above, left), which focused on future-oriented design. In this blog post, we’ll delve further into the details of Chung’s ‘D-Space’ submission, examining how he seamlessly wove together contrasts and future-oriented design principles to create another outstanding work of art. So let’s take a closer look at the work of this talented designer!
By: Hoon-Dong Chung
“In December 2022, I had the opportunity to attend an international poster exhibition hosted by the Visual Information Design Association of Korea in South Korea. The exhibition’s theme was ‘D-Space,’ related to future-oriented design (or future-oriented design environments).
“3D typography has long been an interest of mine. Perhaps some designers (or people) are familiar with my work. The same context applies to my piece ‘3D Type Exhibition‘ submitted last year. ‘D-Space’ is shaped to emphasize the cyclical (or communicative) nature with the letters ‘D’ and ‘S.’ Compared with ‘3D Type Exhibition,’ ‘D-Space’ has various contrasting characteristics such as emptiness and filling, openness and closure, achromatic and chromatic, matte and glossy, opaque and transparent, and darkness and brightness.
“In addition, the morphological approach in 3D is also contrasting. I considered differentiation from my previous work because my design philosophy is ‘contrast is harmony.’ The contrastive approach’s influence is revealed within one work and, at times, exchanged among multiple works. In the process, I gained expanded possibilities as a result, too.
“In short, I intended to highlight two things while designing ‘D-Space.’ One was to express a future-oriented theme, and to make something different from my previous work. At the end of the day, these two goals came together (or merged) into one.”
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