Advertising Gold-Winning Ads: Tim Ryan and The Gate Worldwide Grab Attention

Tim Ryan cleaned up with this Mercedes Benz detailing car service poster, “Mercedes ‘Wasch Mich!’ Pop Poster”(above) winning Gold in the Advertising Annual 2017. The image features a dirty car that is in desperate need of a wash. The poster encourages customers to have their car cleaned right at the dealership — no matter how big the mess is. Tim Ryan’s ad increased detailing services for Mercedes Benz by 35%.

The Gate Worldwide (US) won Gold in the Advertising Annual 2019 for their above image, “Thoughtful Design”, created for FS Investments. Tasked to help them raise investor confidence in FS’ financial products, the creative team drew comparisons to the innovation of a Nasa spacesuit, Paul Reed guitar, and Cervelo triathlon bike. Dialing into a simple truth: that peak performance can only be obtained with thoughtful design.

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