There’s a lot to love about brands, from the way they present themselves to the stories they tell. These two designs boast both an awesome appearance and let us know what the companies behind them are all about!
Fox & Oden, a Michigan craft distillery, got their name from both Michigan’s notoriously cunning red foxes, as well as the island of Oden, a majestic retreat off the northern part of the state. Inspired by the area’s deep immersion in nature, the distillers crafted their new, super-premium North American whiskey in tribute to the rugged bounty and raw beauty of their state, and they approached CF Napa with the task of creating the custom packaging. When devising their “Fox & Oden” (above) bottle design, the team knew it needed to embody the company’s rural roots while also maintaining a sense of luxury. This led to the creation of a custom whiskey bottle reminiscent of vintage whiskey decanters with its long bottleneck and curved body. For the label, the agency created a hand-drawn type with delicate gold foil accents to give the whiskey brand a bespoke sensibility while reinforcing its premium positioning. The label’s image of the namesake fox emerging through the tall pines echos the brand’s love of Michigan’s vast forests and explorable wilderness. For some final touches, the branding agency made a dark wood closure decorated with a jagged-edged paper label, adding the perfect amount of rustic charm to offset the bottle’s overall elegance.
