(Above) Lennette Newell
IN THEIR OWN WORDS:
(Above) Phil Marco
IN THEIR OWN WORDS (via):
“My overriding goal is to illuminate an object in such a way that it is rendered in its most beautiful and memorable form without calling attention to the lighting, composition, or props, so that nothing gets in the way of what it is you want to communicate. From the very beginning, my work has always been about the idea, the concept as the narrative. The function of lighting and technique are in a sense the subtext. The type of light, the number of lights, and the quality of light that I use varies from project to project depending on what aspect of the subject I want to emphasize or what emotion I’d like to evoke… but the key factor remains the same: simplicity, the illusion of one light, one direction.
When the brain selects a subject and positions it on the retina, its recognition is more immediate and impressive when the light that falls on that subject or scene is of a single source. We feel most comfortable with this type of light simply because, for millions of years, most of mans waking hours are lit by a single source of light: the Sun. Simplicity is an elusive quality and definitions don’t come easily. The word itself is a misnomer.
In fact, it’s a very complex process of editing the subject down to it’s essence, judiciously exercising restraints as to what to subtract and what to keep. With the omission of all non-essentials, what we’re left with is a graphic statement that allows nothing to get in the way of the idea we wish to impart.”
