The story of Pantalones Tequila Organico begins with a bold vision from Matthew McConaughey and Camila Alves: creating a premium organic tequila and bottle design that wears its personality as confidently as its name suggests.
The award-winning result, a bottle and various label designs crafted by Sandstrom Partners’ Steve Sandstrom, recently captured Gold in the 2025 Graphis Design Awards for its perfect balance of playfulness and premium craftsmanship.
Pick up a bottle of Pantalones Tequila, and you’ll immediately notice the signature embossed agave-pants logo, where an agave plant cleverly forms a figure wearing pants—a visual representation of the brand’s name, which means both “pants” in Spanish and colloquially refers to having “guts.”
The ergonomic bottle features a distinctive concave back that fits comfortably in your hand (or slides perfectly into a saddlebag), making it as functional as it is stylish. The Pantalones Blanco showcases an off-white, denim-inspired textured label with bold Western typography and green accents highlighting its organic ingredients, while the Pantalones Añejo exudes sophistication through its deep black label with embossed silver lettering and gold touches that complement the amber-aged tequila within.
Every thoughtful detail in this luxury tequila packaging—from perforated borders evoking stitched denim patches to scrollwork reminiscent of tooled Western leather goods—connects to the brand’s unique blend of Texas style and authentic Mexican craftsmanship. The wooden stopper on the Añejo, wrapped with a leather cord, adds that final tactile element, making each pour feel special.
In a spirits category where bottles typically embrace either stark minimalism or traditional Mexican imagery, Pantalones Tequila confidently forges its own path in premium spirits design—embodying the brand’s core philosophy that the finest tequila experiences are all about having “the most fun with your pants on.”
