On Color

Ben Grandgenett’s skillful implementation of color in his Houseplant Poster Series captures well the mood and personality of the Brooklyn Botanic Garden brand.

Bold, clean color combos powerfully differentiate a company’s image. The vibrant, contrasting colors of the images help augment the company’s playful brand focus, while keeping it cohesive.

Under School of Visual Arts professor Carin Goldberg, Grandgenett submitted this piece to our upcoming New Talent Annual 2014.

Professor Goldberg is a New York City native who studied at the Cooper Union School of Art. Carin has designed hundreds of book jackets and record labels over the years, working for high-profile clients, such as Random House, Martha Stewart and Warner Bros., among others. Her postmodern book jacket design for the reissue of James Joyce’s “Ulysses” in 1986 has become iconic. Carin served as president of the New York Chapter of the American Institute of Graphic Arts, and has taught at the School of Visual Arts since 1983.

Submissions to our upcoming New Talent Annual 2014 competition are rolling in. Join our team and submit your work for a chance to be featured among the most compelling and influential work from designers across the world. To submit your work to the New Talent Annual 2014 competition, click here.

Designer: Ben Grandgenett
Professor: Carin Goldberg
Category: Promotion
Title: ‘Houseplant Poster Series for Brooklyn Botanic Garden’