Scandinavian Design Group: TINE Melkerampa Brand Design
How many ways can a logo be used? Scandinavian Design Group (SDG) and Inne Design have pushed it to the limit, implementing an identifiable brand and sinuous serpentine-like design into the products, furniture and supplies of TINE Melkerampa, a dairy store located in Oslo, Norway. The clean, bright branding focus caught our attention over here at Graphis, and their TINE Melkerampa brand design was awarded a Platinum in the Graphis Design Annual 2014. 
As one of Scandinavia’s largest design agencies, SDG has been behind some of the most eminent brands in the Nordic region, many of which have been implemented internationally. What has led to their success? It’s simple, says Jannicke Øiaas, CEO of SDG. Give a brand soul and personality. “We love using our passion and experience on any design challenge. We believe that design drives growth and always aim to work with clients who understand that design is all about people — with needs, desires and preferences. But most of all: that things work even better when they look beautiful.” 
In the upcoming Graphis Design Annual 2014, Graphis chatted with designers Ingvil Marstein, Torjan Rood Vastveit and Eirik Seu Stokkmo from SDG, as well as Vigdis A. Bergh, a designer at Inne Design, an interior architecture and furniture design studio located in Oslo, Norway.
Tell us about your experience; what was your inspiration for entering the field?ID: I had a need to create inspiring and aesthetic surroundings. SDG:The inventiveness of graphic design was something I found very interesting. Also, we started studying design at a time when it was possible to actually study, then make a living out of your hobby, which was great.
What have you seen recently that has inspired you? ID: I took a trip to Sala, Phuket, which I found very visually inspiring. SDG: My grandmother’s closet; the loveable documentary about Teddy Gray’s Sweet Factory, created by Martin Parr; some amazing architectural screen prints by Tadao Ando and Arata Isozaki; and 80’s pattern designs from Nathalie DuPasquier.
What does your typical day look like? ID: Meeting, plannning, sketching… SDG: …and many cups of average coffee. What is the most important lesson you have learned in your career? SDG: Clients, customers, designers – we are all people who want to be blown away. When being presented with new design, we need good arguments and time to let the idea ink in, but we all also love some good-old magic.
Get an inside look at the creative process behind the TINE Melkerampa brand design at the following video. http://vimeo.com/64631841 SDG has been featured in Graphis 332. Additional design work by SDG in the upcoming annual includes the album cover artwork for Oslo producer Pelifics (alias of Eirik Seu Stokkmo), as well as other typographic logos.
To see more of SDG’s recent work and get a peek into their creative process, check out the Design Annual 2014 over here. The Design Annual 2014 competition features the most compelling and influential design of the year. Prizes consist of gold and platinum awards with winning entries published in the Design Annual 2014. To submit your own work to the Design Annual 2015 competition, click here. To check out more work by Scandinavian Design Group, click here. Photographer: Scandinavian Design Group Category: Branding, Retail Title: ‘TINE Melkerampa’
