Want to promote your latest single or get a new look for your company? Look no further than these Design Annual 2022 competition entries!
Mike Hughes is the owner of Mike Hughes Freelance Art Direction in Quebec, Canada. Prior to starting his own design firm, he has worked in advertising for over nineteen years, including at Butler, Shine, Stern, and Partners. He has a background in art history, graphic design, metal-smithing, music, filmmaking, and photography. He has won several honors and awards since starting his own firm, including a Silver Medal from Graphis’ Poster Annual 2020 for his design for the Mill Valley Film Festival.
He designed “Mount Deed: Combusted” (above) for his band and their single. The goal of the project was to design an image that portrayed the message of the song, which is about the human spirit leaving the body after cremation. Cremation and the human spirit are conveyed in a way so as to be interpreted as light leaving the body; however, the light also transforms into a fire and, ultimately, stars at the top of the design. The stars cluster together to begin forming the Mount Deed logo.
As a result of Hughes’ design, “Combusted” went on to become the number one song on Mount Deed’s EP, has made it onto curated Spotify playlists, and has been downloaded multiple times through iTunes.
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