Category: Branding

Read blog entries about inspiring branding designs and concepts to learn from the pros and get branding inspiration for your own designs.

Nokia: Lippincott Crafts a Tech Titan’s Bold New Era

It’s often said that the most powerful brands are not just remembered, but reinvented. Enter the legendary…

The New Old: SVA Grad Blends Holbein with Contemporary Design

Imagine if the essence of a 16th-century artistic genius was encapsulated through the lens of modern design….

Japan’s Triplet Design Puts Polish into COCON’s Sustainable Jewelry Campaign

Amid the growing movement towards natural resource sustainability and recyclability, one entry in the Graphis Advertising 2024…

In Harmony with Nature: Adriana Vieraitis’s Rebrand

As a communication design major at the University of North Texas, Adriana Vieraitis set out to tackle…

Preserving Tradition in Modern Rebranding

In the ever-evolving realm of branding, the most remarkable stories often lie in narratives of evolution rather…

Daniel Hechter Paris: The Good Life We Live When We Live the Life We Want

Fashion designer Daniel Hechter’s captivating campaign “AH LA BELLE VIE” from Advertising 2023, based on the idea…

How CASALEX Blends Classical Art with Modern 3D Design

For this Graphis Design 2024 Awards entry, designer Haotian Dong shares the inspiration behind the brand design…

Pass the Chopsticks: Ron Taft’s Sushi Venture Tasty Branding

Graphis Master Ron Taft (USA) cooked up a delectable branding campaign for “Sushi Venture,” a bespoke catering…

Breaking Design Boundaries: PepsiCo Design & Innovation Featured in Graphis Journal #377

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200…
Sip City branding by Ventress Design Works

A Spirited Transformation: Ventress Design Works’ Sip City Retail Branding

In the competitive world of retail, a store’s branding can make all the difference. When Oregon-based spirits…
Calimax Logo "The Crazy Cart", designed by Freaner

The Rise of The Crazy Cart: Transforming Calimax’s Delivery Service

Today, we’re sharing the success story of the “Calimax Delivery Service” project created by Freaner Creative and…
Andrea Castelletti Studio wins Graphis Silver for the "imNativ. Born for Nature" poster created in collaboration with HOBO.

imNativ: Born for Nature

In a world where sustainability is an increasingly important value, imNativ, a 100% made-in-Italy sustainable fabrics brand,…