Branding: Chobani Creative & more from NY

Chobani Creative, located in New York, submitted the above branding design for their yogurt to the Branding7 competition.

The colorful redesign was meant to distinguish Chobani, the number one yogurt brand in America, from other imitation yogurt brands. Their inspiration came from 18th-century folk art, and all branding and packaging reflect the brand’s core values: “craftsmanship, innocence, natural, [and] optimism.”

Under the leadership of Creative Director Jenifer Lehker, Graphic Designers Michael Guerin, Bogdan Geana, James Atkins, Kaito Gengo, and Rui Maekawa of Lippincott designed the above branding for client Bain Capital.

Their “successful collaboration yielded the creation of a refreshed parent brand with the flexibility to address individual audiences, capabilities and the unique characteristics of each Bain Capital business. In combination with a new brand architecture, logo, visual system and guidance, we helped bring to life a Bain Capital brand that expresses the firm’s stellar reputation and supports its continuing efforts always to create a lasting impact.”

Their statement: Lippincott is a global creative consultancy. We bring to our clients’ toughest challenges the acumen, rigor and preparedness of a premier business consulting firm – and the spirit, courage and imagination of a world-class innovation and design firm.

The Branding7 competition is still open for entries! The deadline is now Tuesday, March 13, 2018. The earlier you enter, the greater your chances are of being featured on our website, blog, newsletter, and social media platforms.