An Interview with Master Photographer and ‘Magazine Maven’ Tatijana Shoan

Lucille Ball has a great quote,” says photographic artist and Editor-in-Chief of As If magazine, Tatijana Shoan. “‘If you want something done, ask a busy person to do it.’”

New York City–based Shoan is not just busy. Her career—as a model-turned-actor-turned-makeup artist-turned-photographer-turned-magazine editor—is a case study in growth and industriousness. Her creative energy is boundless; a universe unto itself. Her success, however, has a more pragmatic genesis: it’s the result of determination, conviction, and the ability to learn from and understand how life experiences overlap.

In addition to being Editor-in-Chief of As If magazine, now on its 11th issue, Shoan also shoots all of the magazine’s editorial photography—and she doesn’t seem to be slowing down anytime soon. Rightfully called a “magazine maven” by WWD, we caught up with the Graphis Master to hear how she balances a life of creativity for the relaunch of Graphis Journal, issue 365:

Graphis: How would you describe your photography?

Tatijana Shoan: Most people feel the need to put photographers and artists in a category, but it’s very limiting. Photographers are constantly being labeled as a “fashion photographer,” “portrait photographer,” “landscape photographer,” etc. I shoot fashion, travel, and portraits. In every instance I just want to capture the truth. I can’t tell you what my aesthetic is; that’s for others to label.


G: What was the initial impetus for As If?

TS: I was shooting for other magazines and clients, including some of Scott’s clients. I wanted the opportunity to create work solely for the enjoyment of how it feels and how I wanted it to look. We worked on the magazine and six months later we had our first issue. I still love shooting for other publications and clients, and helping them realize their vision. The balance of both is important.


To read the entire article, subscribe to the new Graphis Journal here. See Tatijana Shoan’s master portfolio here.

All images © Tatijana Shoan.