It takes a great eye to turn mundane places and objects into works of art, but Rob Fiocca manages to turn the every day into the extraordinary with ease.
Toronto-based director/photographer Rob Fiocca has an exceptional eye for beauty. As one of the most sought-after food, product, and interior photographers, he has established himself as a well-respected artist on the leading edge of the industry. For over 25 years his creative and commercial work has garnered international awards, and his reputation has kept his client list stocked with advertising agencies such as the Martin Group, Grey Advertising, JWT, and Ogilvy as he creates campaigns for brands like Kraft, Norwegian Cruise Lines, and Timex, to name a few. As a director, Rob applies his mastery of light and texture to memorable spots for clients such as LongHorn Steakhouse, Buffalo Wild Wings, Publix, Schneiders, and McDonald’s. His appreciation for the story of food and the poetry within the details has made this medium a natural translation of his unique vision. Both his motion and print work continue to exceed expectations, keeping him busy shooting at home and abroad. When not shooting for clients, Rob’s love of travel to far-flung places such as South Africa and Iceland has allowed him to capture beautiful images that have been featured in galleries and private collections.
Rob shoots photography with a style akin to painting, complete with dramatic lighting and precise framing. His food photography particularly stands out, highlighting subjects that are as artistic as they are delicious. Rob is also known among both clients and collaborators as enthusiastic and approachable, combining great vision with great partnership to make some of the best photography around. As Andrew LaGrave, integrated producer says, “Rob is a true master of his craft. Not only does shooting with him produce beautiful and distinguished photographs, but his personality on set makes the results even greater. It’s a pleasure working with him.”
